Critical Literacy

Critical Literacy

1. Is this text fair?
   I believe that this text is not fair due to how they show the two genders. The Males were portrayed as people who only drink and are irresponsible while the Females are only there to look at basically Eye Candy for men. They also have portrayed Maori and PI (Pacific Islander) to drink more than other cultures. In the drink-driving ad, you could not see any other culture drinking, the different cultures in the AD were most likely Female.
   
   
2. How are children, teenagers, or young adults constructed in this text?
   All Young Adults drink and they are more likely to drink-drive more than adults. They also are portrayed as people who often go to parties and drink heaps of alcohol and they are prone to make more mistakes and accidents than other ages.
   
   
3. How does the text present age, gender, or cultural groups?
   - Men are more likely to be alcoholics. 
   - Men are only there to stare at women.
   - Young Adults make more mistakes.
   - Maori and PI (Pacific Islanders) drink more than other cultures.
   - Females are just Eye Candy.
   
   
4. Why is this text written this way?
   It's written this way to show that people that if you're going to have a drink have a responsible sober driver or stay at a place where everyone can crash instead of driving drunk and risking others' life. In the end, they also put the quote "Stop a mate from drunk driving, you're a bloody legend" to tell those who have stopped someone from drunk driving that they're doing the good but to also influence others to stop someone.